OptionPass
 
About Us
Optiontown is a pioneer in the world of travel options. Our vision is to develop unique and innovative travel options that help to optimize value for both travelers and travel providers. Built using our patented technologies, our revolutionary product portfolio includes the Upgrade Travel Option (UTo, pronounced as 'You Too'), the Empty Seat Option (ESo), the Flight Pass Option(FPo), the Flexibility Reward Option (FRo), the Multiple Booking Option (MBo),the Preferred Flight Option (PFo), the Preferred Seat Option (PSo), the Lounge Access Option (LAo) and the Extra Baggage Option (XBo).

Our unique technologies are based upon concurrent optimization for travelers and travel providers. Our optimization approach concentrates on the overall value for the parties involved rather than simply on a specific product or service.
 
Partner
Airline
Concurrent Optimization
for our partner airlines
and travelers
Travelers  
Optimized critical
business parameters
for partner airlines.
  Enhanced satisfaction
and value for travelers.
 
Our models are customer-driven, designed to:
- enhance traveler's value and satisfaction by:
* Offering brand-new, customized travel options
* Addressing constantly changing travel needs
* Rewarding advantageous travel purchase behaviors

- help airlines improve their business performance by:
* Generating incremental revenues
* Enhancing customer satisfaction and value
* Increasing load factor
* Decreasing operational costs
 
Who We Are
Optiontown is owned and operated by Tenon & Groove, LLC, which was founded in 2003. Our vision is to develop unique travel options that can help optimize value for both travelers and travel providers. Over the last few years, we have developed several ground-breaking patented optimization technologies in the field of travel. Our people come from a wide range of backgrounds with a common goal of excellence. Tenon & Groove, LLC is headquartered in Massachusetts, USA and has wholly-owned subsidiaries in Canada and India.

Our Partners
  JetBlue   Vietnam Airlines   EgyptAir   Vistara  
  FlyDubai   AirAsia X   Volaris   AirArabia  
  Biman Bangladesh Airlines   Insel Air   Adria Airways   AirIndia  
  K6   Jetstar Pacific   SpiceJet      
JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 35 million customers a year to 98 cities in the U.S., Caribbean, and Latin America with an average of 925 daily flights. For more information please visit jetblue.com

JetBlue, in collaboration with Optiontown, offers Flexibility Reward Option (FRo), a unique program for passengers to save up to $50 on their next eligible JetBlue trip if they're open to taking a different flight!
Vietnam Airlines is the national carrier of Vietnam with one of the most advanced fleets in the region. It operates flights to 20 cities throughout the country and 26 international destinations across Europe, Australia and Asia. In 2010, Vietnam Airlines joined SkyTeam, the world's second largest global airline alliance.

Vietnam Airlines has partnered with Optiontown to launch several innovative dynamic travel options for its customers. Currently, customers flying on Vietnam Airlines can opt for Upgrade Travel Option (UTo), Flexibility Reward Option (FRo), Preferred Flight Option (PFo) and Empty Seat Option (ESo) for a more satisfying travel experience. The UTo enables customers, booked in Economy, to upgrade to Business or Deluxe at a nominal price. The FRo allows customers to earn rewards for their travel flexibility. The ESo offers customers a chance to secure empty seat(s) next to them, thus enhancing their in-flight comfort and convenience. The PFo enables customers to choose their preferred flight at a nominal price.
Established in May 1932, EgyptAir is one of the world’s pioneer airlines. A member of the Star Alliance network, the largest airline alliance in the world, EgyptAir provides world-class flight services to its customers.

Optiontown and EgyptAir have joined together to offer the Upgrade Travel Option (UTo) that provides the customers booked in the Economy Class a chance to upgrade to Business Class and enjoy the luxurious comforts and privileges for a fraction of the regular price.
Vistara, a joint venture between Tata Sons and Singapore Airlines (SIA), flies to 18 domestic destinations with a fleet of Airbus A320-200 aircraft. It is the first airline to introduce premium economy seats on domestic routes in India.

Vistara, in partnership with Optiontown, has launched several innovative products such as Flight Pass Option (FPo), Upgrade Travel Option (UTo), Upgrade Pass, Preferred Seat Option (PSo), Lounge Access Option (LAo) and Extra Baggage Option (XBo), to elevate customer experience to a new high.
Launching in 2009, Flydubai is a government-owned low-cost airline that operates from Dubai International Airport. The airline flies to 95 destinations across the Middle East, Africa, Russia and Eastern Europe, making more than 1,400 flights a week across its ever-expanding network.

Flydubai has partnered with Optiontown to provide Flight Pass Option (FPo) that allows passengers to conveniently pre-purchase a number of flights at highly discounted fares (up to 75 less) and later fly as per their needs and convenience. This collaboration has allowed Flydubai to diversify its products and services with a highly personalized pass.
AirAsia X is one of the leading Asian Airlines with a route network spanning through more than 20 countries. It offers the cheapest flights to over 100 destinations across Asia and Australia.

Optiontown and AirAsia X have joined hands to offer many innovative travel programs such as Upgrade Travel Option (UTo), Flexibility Reward Option (FRo), Empty Seat Option (ESo), Preferred Seat Option (PSo), Preferred Flight Option (PFo) and Multiple Booking Option (MBo). The UTo provides Economy Class passengers a chance to upgrade to Business Class for just a little more. The FRo allows AirAsia X passengers to earn substantial rewards for their travel flexibility. With the ESo, they get a chance to enjoy more comforts and space in the Economy at a nominal price, thus enhancing their overall travel experience. The PSo allows passengers to get preferred seats on-board like emergency exit, window, aisle, bulk-head, or front row seat to make their journey a lot more comfortable. PFo allows them to switch to their preferred flight within their budget and enjoy all the privileges, while MBo offers them the comfort to hold multiple confirmed flights and decide later which flight they would like to take.
Volaris is an ultra-low-cost airline with flights to Mexico and the United States. Volaris offers cheap plane tickets, quality customer service and a vast choice of products. Volaris flies to more than 40 cities and offers more than 200 daily flights on routes connecting cities in Mexico and cities in the United States.

Volaris has joined hands with Optiontown to offer Empty Seat option (ESo) to provide much more comforts and space to its travellers at nominal price.
Air Arabia is the first and largest Low Cost Carrier (LCC) in the Middle East and North Africa. It flies to over 101 destinations spread across the Middle East, North Africa, Asia and Europe.

Optiontown and Air Arabia have joined hands to offer many innovative travel programs to customers such as Empty Seat option (ESo), Preferred Seat Option (PSo), Flexibility Reward option (FRo), Preferred Flight Option (PFo) and Multiple Booking Option (MBo).

The ESo offers Air Arabia customers a chance to get empty seat(s) next to their seat at a nominal price. The PSo enables them to secure their desired seat for more comfortable journey. The FRo allows the customers to earn cash rewards for their travel flexibility. The PFo enables customers to fly on their flight of their choice. The MBo allows them to enjoy the freedom of holding multiple confirmed flights, and later on choose to take flight that suits them most.
Biman Bangladesh Airlines is the national flag carrier of Bangladesh. The airline provides international passenger and cargo services to Asia and Europe, as well as major domestic routes inside Bangladesh. Created in February 1972, the airline has operated flights as far away as New York City to the west and Tokyo to the east.

Biman Bangladesh, in cooperation with Optiontown, offers Upgrade Travel Option (UTo), and Empty Seat option (ESo), to take the travel experience of customers to new levels of satisfaction. The UTo enables passengers booked in Economy to upgrade to Business Class by paying a nominal price. And, the ESo allows the customers to secure empty seat(s) next to them.
InselAir, the national carrier of Curaçao, provides international connectivity to North and South America as well as the Caribbean region through its extensive network of 26 destinations.

InselAir, in cooperation with Optiontown, offers innovative travel options – Upgrade Travel Option (UTo), Flight Pass Option (FPo) and Extra Baggage Option (XBo), all designed to provide maximum comforts, ease and convenience to InselAir passengers at lowest prices. UTo enables passengers booked in Economy to upgrade to Comfort Class by paying nominal price. With FPo, they can conveniently purchase multiple flights at low fares and fly later at their choice. XBo allows them to carry extra baggage at incredibly low prices.
Adria Airways connects Slovenia to numerous European cities, and offers excellent connections to Southeast Europe. As a Star Alliance member, it has a global network of flights to 193 countries.

Optiontown and Adria Airways have joined hands to offer a wide range of innovative travel programs such as Upgrade Travel Option (UTo), Empty Seat option (ESo), Preferred Seat Option (PSo), Flexibility Reward Option (FRo), Preferred Flight Option (PFo) and Multiple Booking Option (MBo), enhancing the overall travel utility of the customers. The UTo offers customers booked in Economy the possibility of upgrading to Business Class for just a little more. The ESo offers the customers the possibility to get empty seat(s) next to their own at a nominal price. The PSo offers customers the chance to secure a special seat for more comfortable journey. The FRo allows customers to earn cash rewards for their travel flexibility and the PFo offers the customers a possibility to fly on their 1st choice flight if it wasn't available at the time of booking. The MBo offers Adria passengers the flexibility of holding two or more confirmed reservations and choosing the most suitable flight.
Air India is the largest and oldest airline in India. A part of the Indian government-owned National Aviation Company of India Limited (NACIL), the airline’s domestic network covers over 63 destinations while its international network has more than 52 destinations across the US, Europe, Canada, Far East, South East Asia, and the Gulf.

Optiontown and Air India have joined hands to offer customers booked in Economy a chance to upgrade to Business Class for just a little more via Upgrade Travel Option (UTo).
Cambodia Angkor Air is the national flag carrier airline of Cambodia, with its corporate headquarters and main hub in Phnom Penh. It is a full service airline, founded in July 2009, by both the Cambodian Government and Vietnam Airlines.

Cambodia Angkor Air has collaborated with Optiontown to diversify its products and services for the optimum comforts and convenience of its passengers. The airline currently offers Flight Pass Option (FPo), Upgrade Travel Option (UTo), Extra Baggage Option (XBo) and Empty Seat Option (ESo) to add to ease and comforts of its travellers.
Jetstar Pacific Airlines is the first low cost airlines in Vietnam. In efforts to provide customers ‘all day, every day, low fares’ Jetstar Pacific mission is to help people fly more often, creating air travel opportunities for those who were previously considered unaffordable for travelling by air.

It now collaborates with Optiontown to offer an innovative service, the Empty Seat Option (ESo) to passengers. ESo is a travel programme that allows passengers the opportunity to purchase the empty seat(s) next to them for a nominal fee to make the flight more comfortable.
SpiceJet is an Indian low-cost carrier delivering the lowest air fares with the highest consumer value. The airline currently operates more than 300 daily flights to 47 Indian cities and 7 international destinations. In February 2012, SpiceJet was awarded India's Most Outstanding Airline by Travel and Hospitality.

SpiceJet has partnered with Optiontown to offer a wide range of Dynamic Travel Options to its customers. Currently, customers flying on SpiceJet can opt for the Empty Seat Option (ESo), the Flexibility Reward Option (FRo), the Preferred Flight Option (PFo) and the Multiple Booking Option (MBo) to enhance their travel experience and comfort. The Empty Seat Option (ESo) offers the customers to secure empty seat(s) next to them, thus enhancing in-flight comfort and convenience. The Flexibility Reward Option (FRo) allows customers to earn rewards for their Travel Flexibility. The Preferred Flight Option (PFo) enables customers to fly on their Preferred Flight for less than the regular price. The Multiple Booking Option (MBo) allows customers to get additional Travel Flexibility by holding confirmed availability on additional flight(s) of their choice, and up to 1 day before departure, customers can choose the flight they want to fly on.
For more information, you may contact us at partners@optiontown.com
 
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US Patents 7418409; 7424449; 7472080; 7983956; 8140399; 8145535; 8145536; 8165920 and 8275667. Singapore Patents 160492 and 160493
Australia Patents 2007330457 and 2007284408. South Africa Patents 2010/00529; 2010/00530; 2010/00531 and 2013/03248.